Nikki Mendonça is the EMEA President, OMD
Nikki Mendonça is the EMEA President of OMD, the largest and most awarded marketing communications company in the world. She presides over 5,000+ employees, across 80+ offices in 63 markets, and oversees $19 billion in marketing communications investment from leading world class companies such as McDonald’s, PepsiCo, Estee Lauder, Liberty Global and Walt Disney.
Since joining OMD in 2002, Nikki has grown the region’s marketing investment by 150%, driven consistent year-on-year growth despite the financial crisis of 2008-2012, including a 12% increase in revenue in 2014, and been a key player in delivering some of the world’s largest client consolidations (Renault Nissan, Walt Disney and Liberty Global ).
Under Nikki’s leadership, OMD has won numerous prestigious accolades, including being named the ‘most creative agency in the world’ for nine years running by Gunn Report for Media, taking the title of M&M Global’s Agency Network of the Year and the inaugural IPA Effectiveness Network of the Year in 2014, as well as most recently being awarded AdWeek’s Global Media Agency of the Year in 2015.
As part of the Global Management Executive Committee, Nikki has played an instrumental role in the development and roll-out of OMD’s game-changing operating system, VISION. A data-driven platform that drives a more collaborative, integrated way of working and creating marketing solutions for clients.
Prior to joining OMD EMEA, Nikki ran the Strategic Marketing Division at Capital Radio Plc, responsible for the commercial research and marketing of all 19 radio stations owned by the group, helping to drive an annual turnover of $190m. Previous to that she worked at Leo Burnett UK running the $150m+ media divisions of Procter & Gamble, Kellogg’s and Grand Met, and at CIA Media Network trading TV airtime for Kraft and Wrigley’s.