Managing Director, Decipher
Nigel is Managing Director of Decipher the media strategy consultancy, and Chairman of the
Decipher Group of companies, which includes iBurbia, the interactive media research lab.
Nigel is a marketer at heart, but with an intuitive sense of the potential of digital technologies.
His particular focus is the evolution of commercial advertising models in media markets affected by the advent of new consumer technology.
Since founding Decipher in 1998, he has worked on interactive media and technology projects for a wide range of clients including NTL, Telewest, ITV, the BBC, Sky, UKTV, Channel 4, Sony, the UK Govt (DTI), and Viacom. Nigel heads up Decipher’s work defining future formats for television advertising.
Previously Marketing Director of the Internet Division of NTL (now Virgin Media), he holds an MBA from Cornell University in the USA. He is widely published in trade and national press and has appeared on BBC Business Breakfast, The Money Programme and Bloomberg TV commenting on digital issues