Group Lead TV Design & UEX, Vodafone
Michael Roedel has over +10 years’ experience in digital strategies, user experience testing, UI design, product management, marketing and content strategies for media content, TV, web and mobile platforms.
In-depth experience in developing compelling digital concepts and designs for mobile and TV applications, especially digital extensions for TV channels and sport contents.
Excellent understanding of partner management with and content acquisitions from major sport rights owners and broadcasters (e.g. UEFA, FIFA, DFL (German FA), FC Bayern Munich, Borussia Dortmund, SKY, EUROSPORT).
Successful negotiated partnerships for digital content distribution and commercials (sponsoring & advertising) with large companies form different industries e.g. Apple, Samsung, Yahoo, Volkswagen. Advanced skills of managing international projects and leading interdisciplinary teams over several countries.
Network of reliable contacts inside Internet start-ups, media and telecommunication companies on executive level.