MD Shotglass Media and Head of Digital, FremantleMedia UK
Kat Hebden is Managing Director of Shotglass Media, the digital label at FremantleMedia UK (FMUK), whose focus is creating innovative digital experiences for fans and brands. Shotglass Media sits alongside FMUK labels Boundless, Thames, Talkback, Retort, Newman Street and Euston Films.
Kat joined FremantleMedia UK as Head of Digital in March 2014. Previously she was Executive Producer for Digital at Syco Entertainment and ran the digital strategy for The X Factor, Britain’s Got Talent and the You Generation YouTube channel. She also worked on high profile projects such as 1D Day – Syco Music’s record-breaking seven-hour live stream from Los Angeles with One Direction. Prior to joining Syco, Kat ran the digital strategy on the first two series of The Voice UK for Wall to Wall Television, and worked as Senior Interactive Producer on The X Factor series nine. She also produced Waterloo Road Reunited, one of the BBC’s biggest multiplatform drama spin-offs, and Being Victor, another cross platform drama project for MTV.