Co-Founder & Director, MTM
Jon Watts is a Director and co-founder of MTM, a specialist research and digital strategy consultancy. MTM helps clients succeed in fast-moving, digitally-driven markets, providing consumer and market research and analysis, strategic advice and hands-on support to some of the world’s leading brands and organisations. MTM’s recent clients including the BBC, Channel 4, ITV, BSkyB, Bauer, NBCUniversal, Discovery, Viacom, UKTV, BT, Yahoo!, Guardian Media Group, the Government Digital Service, Olswang and the European Space Agency.
MTM’s consulting team are advertising industry specialists, with many years of experience advising companies in and around the TV and internet advertising markets, as well as working with agencies, technology providers and media owners in other sectors. MTM helps clients to analyse the impact of new technologies, platforms, networks and devices on consumer behaviour and on the wider ad market. The consulting team also advises major media owners on their growth strategies for TV and video advertising and helps organisations to strengthen and improve their advertising operations and business processes. MTM’s insight team are also leading specialists in ad effectiveness testing, working with market-leading agencies, advertisers and media owners.
Jon is a founding Director at MTM, with nearly 20 years of professional consulting. He manages MTM’s digital strategy offering, advising clients on industry developments, strategy and growth, and organisational transformation. He also leads MTM’s programme of engagement with the advertising and media industries. Prior to co-founding MTM London, Jon worked at Spectrum Strategy Consultants for six years, co-founded fathom, and worked as an independent consultant with leading UK media companies, including Virgin, Emap and Pearson.