VP, EMEA, Product & Platform, Videology
Having broken free from his background in coding and technology, Jon Block is now making a career out of being an “acceptable face of geek” in the world of TV advertising. First at ITV where he headed up advertising innovation for the UK’s largest commercial broadcaster. And now at Videology where he is EMEA VP of Product and Platform for one of the world’s leading video advertising platforms.
With his degree in Natural Sciences from Cambridge University and the Royal Television Society’s Young Technologist of the Year Award, Jon was destined for a career in some back room, hidden away from the public. However, he was given the chance to change this at ITV when he created and then led the broadcaster’s multi-platform ad innovation programme. In this role he did everything from developing new interactive ad formats and dual-screen concepts to speaking publicly about the exciting opportunities where TV and online converge. In September 2015 he moved to Videology where he is leading the product and platform vision for the EMEA region, helping to support broadcasters and advertisers to use Videology’s technology to ensure that the right adverts reach the right people at the right time.
In his spare time Jon is a father of three, a keen photographer and player of jazz standards on the ukulele, although rarely at the same time. He also likes to write his own biography in the third person, which is, frankly, a bit odd.