SVP, Business Development, Alphonso
John Gee is a recognized authority on advanced advertising media and technology. He has over 25 years of experience in senior level positions managing sales and business development of traditional TV and digital media advertising products, leading-edge advertising technology and audience data products.
John lead’s Alphonso’s efforts to expand its TV data footprint across all platforms. He previously held leadership positions at Wink Communications, OpenTV, TiVo, Navic, Placemedia and Sorenson Media. He began his broadcast media career managing sales for ABC and NBC affiliates eventually becoming Vice President/General Sales Manager of the New York Times Broadcast Group.
A pioneer of addressable and interactive television, John has developed advanced advertising TV campaigns for Pepsi, General Motors, Ford, Kraft, P&G, AT&T and Pfizer. Working with major agencies, he created and marketed the first TV Viewer Engagement studies based on second-by-second set-top box data.