SVP Strategy and Business Development, Machinima
James Glasscock, the Senior VP of Strategy and Business Development for Machinima, manages Machinima’s relationships with strategic platform partners and coordinates internal and external resources to develop and launch Machinima’s strategic initiatives. James is leading Machinima efforts to become a multi-platform entertainment programmer of heroes, esports and gaming content. Building off Machinima’s success with Youtube avod, Machinima have created premium content windows and launched exclusive licensing, svod and international distribution partnerships with game console manufacturers, mobile carriers and cable operators. Before joining Machinima, James was Senior VP of Strategic Planning & Operations at Playboy Television. Prior to Playboy, James ran his own consulting business, Front Row Ventures; was COO and CFO at Synergy Beverages for three years; and spent three years at Turner Broadcasting as director of digital business development.