Working at Board level with major TV, telecoms and digital media organisations for over 20 years, Ian is highly effective in identifying industry trends and championing, delivering or advising on transformation to create and deliver successful products and services. His solid technology background allows a practical and no nonsense relationship with partners, development and delivery communities and he has a strong understanding of marketing, regulatory, content rights and acquisition.
Balancing technical, consumer and commercial perspectives, has led to him being defined as “Chief Marketecht” or “Chief Pragmatecht”. Balancing his breadth and depth of experience across the industry allows Ian to develop new concepts from a customer centric viewpoint. He has an ability to create and sell a credible product vision and is willing to challenge the “obvious” – often looking to simplify and identify where less is more. He is a supportive, genuine leader with excellent relationship skills and maintains strong links across the industry.
Ian is a regular public speaker and has sat on DTG Council for both Virgin Media and Sky and helped co-ordinate the industry’s connected TV activity. He has published articles and white papers and recognised as a key digital media executive in international technology, strategy and media publications. In the leadership group at Sky, Ian and his team were responsible for developing longer term platform strategies and proof of concept development – working closely with DTH (‘classic’ and emerging), Sky Go, broadband and NOW TV teams aligning with marketing, technology, corporate/content strategy and legal/regulatory groups.
At Virgin Media he was responsible for design, delivery and strategic development of next-gen TV platforms (both TiVo and cloud based platforms). Defining a phased transition to cloud/network based services, including defining the then disruptive “TTM” (Through The Middle) strategy – embracing OTT services such as Netflix, YouTube and iPlayer within a ‘traditional operator’ environment. Ian also delivered savings of c£100m by driving a number of long-term initiatives challenging internal activity and reducing cost of customer devices.