Head of Sky AdSmart, Sky
Daniel joined Sky in 2013 to focus on the commercial and strategic development of Sky AdSmart – Sky’s addressable TV platform and award winning technology offering advertisers unique targeting power. In its first 3 years, Sky AdSmart has delivered over 7000 campaigns from 1000 advertisers, helping major brands better target their campaigns and also made TV more accessible for niche brands and SME’s, allowing them to compete on a level playing field with national advertisers.
Daniel has also worked on the launch strategy for the recently announced Sky AdVance proposition, which links TV and Digital at huge scale to enable cross platform campaign activations across and beyond Sky’s real estate.
Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky’s channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.
Prior to Sky, Daniel was Head of Digital Marketing at COI and also held senior positions within Specific Media and MySpace.