VP, Mobile & Connected Devices, SpotX
Allen is developing and implementing the strategy that drives the commercial success of SpotXchange’s rapidly growing mobile and connected device digital video ad business. Allen is a focused digital leader with over 10 years experience leading product, development, operations, business and marketing teams. Previously, Allen was responsible for leading mobile and social media product strategy for Digital First Media’s 75 daily newspapers across 18 states, millions of Twitter and Facebook followers, and a combined audience of over 60 million uniques. His team launched 254 mobile applications across iPhone, iPad, and Android, as well as leading internal initiatives for mobile and responsive web. In his role at EW Scripps, Allen worked on the Innovations Team to launch new media web and video ventures for EW Scripps. Allen received his BA in Marketing with Highest Honors from Texas Tech University.