Session Five: Data-driven TV

Wolfson Theatre May 17, 2017 4:00 pm - 5:30 pm

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Sten Lawaetz
John Paul
Steve Christian
Sanjeevan Bala

Data has entered the TV space in multiple ways and it is here to stay. In this session we will look at data analytics as a way to improve content discovery and content creation; cover data insights that improve marketing and hear about business decisions that managers had to make. We will finish off with a panel where panelists talk about re-evaluating and establishing the overall data strategy of TV companies or today and tomorrow.

How effective use of data will strengthen the premium content business

  • Why closer data cooperation is good for the platform operator and channel owner partnership and will strengthen premium TV
  • Our initiative to make advanced data insights and advertising available to channel owners across Europe
  • The data and audience insights that improve advertising prospects, including the ability to target and link ad exposures to product sales
  • Insights that channel owners can use to improve commissioning, scheduling and content marketing, ultimately increasing audiences
  • How we benefit from advanced data: Churn reduction, pricing and packaging, a data-services revenue stream, stronger content partners.

John Paul, MD / Advanced Advertising and Data, Liberty Global