Broadband Sports Drive-to-Live Future of Sports Multiscreen Streaming TV

Session Eight: The Future of Sports Media

Wolfson Theatre May 18, 2017 2:10 pm - 3:40 pm

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Jon Watts
Florian Diederichsen
Elena Reed
Mark Lichtenhein
Chris Wagner
Matt Heiman

How the market for televised live sport is changing and the implications for key stakeholders as the cost of rights increase, competition for content increases and sports organisations introduce direct-to-consumer offers.

 14:10     The evolution of the market: what’s changing?

  • The changing nature of sports coverage in a multi-platform media market
  • New opportunities for reaching and engaging sports audiences and fans
  • Prospects for next-generation distribution models and digital sports offerings
  • The shifting balance between free and paid-for sports media

Jon Watts, Director and co-founder, MTM 


14:15     Panel discussion: Implications, challenges and opportunities for advertisers and commercial broadcasters

  • The value of sports to advertisers in a multi-platform market
  • Maximising the advertising value of sports for commercial broadcasters
  • New opportunities with rights holders, niche sports and personalities
  • Innovation opportunities for advertisers, agencies and investors in sports

Moderator: Jon Watts, Director and co-founder, MTM

Chris Wagner, EVP Marketplace Strategy, NeuLion

Mark Lichtenhein, Chairman, Ladies European Tour

Florian Diederichsen, CTO, Perform

Matt Heiman, Founder, Diagonal View

Elena Reed, Head Of Digital, M&C Saatchi Sport & Entertainment – London


15:35    Conclusions: The long-term impact of OTT on the sports media market – future scenarios

Jon Watts, Director and co-founder, MTM