Content Discovery Content Strategies MCN Content On-Demand Social SVOD Targeting Millennials

Session Two: New Content Horizons


Wolfson Theatre May 17, 2017 11:00 am - 1:00 pm

Bookmark and Share

Marco Frazier
Kat Hebden
Randel Bryan
Tom Frazer
Joanna Wells
David Ball
Colin Dixon
Daniel Webster
Florence Le Borgne
Jim Benz
Dr William Cooper

This session will address how born-online media companies which were historically seen as challengers are becoming new aggregators or channels. It will also cover how traditional entertainment companies are fighting back and are preparing dramatic new distribution strategies and launching new services.

Session moderator: William Cooper, Founder and Chief Executive, informitv

 

11:00  Insight: Offering multi-screen, interactive TV experiences that go beyond consumer expectations

Jim Benz, VP Business Development, CSG International   

 

11:10     Presentation: Understanding the Social TV phenomenon and its likely impact on television

  • Gauging the rise of Social TV including Facebook Live, Facebook Video tab, Snapchat ‘Stories’ and ‘Discover’, Twitter live streaming…
  • The reasons social media companies want to be in the television business, and their longer-term video ambitions
  • Why traditional content owners like Turner, Viacom and Sky are taking Social TV seriously as a distribution platform
  • What can a social media company really give a premium content owner in terms of reach and engagement, and does it cannibalize viewing elsewhere?
  • Whether Social TV will ultimately compete with or complement ‘traditional’ efforts to curate and aggregate TV and sell advertising against it

Colin Dixon, Founder and Chief Analyst, nScreen Media

 

11:25    Presentation: How Viacom drives value through digital publishing and social media as part of its multi-platform strategy

  • The presentation will summarise Viacom’s spectrum of digital products and its evolving distribution strategy
  • It will touch on subscription to ad-funded models, fixed to mobile use, and short to long form content
  • It will look at how Viacom makes its brands relevant to a digital audience, in turn increasing its reach and revenue
  • Why it’s investing heavily in mobile-first short-form content for distribution via its branded feeds on social media
  • Why Snapchat forms a critical part of Viacom’s social media strategy

Tom Frazer, VP Strategy and Digital, Viacom
&
Joanna Wells, VP of Digital Content for MTV and Comedy Central, Viacom International Media Networks

 

11:50  Serving the expanding universe of premium video entertainment

  • Endemol’s content evolution: From traditional TV like ‘MasterChef’ to premium content network brands like ICON and ‘Legends of Gaming’
  • Monetizing content: including millennial-reach advertising and branded formats (COKETV, PLAYSTATION &  L’OREAL)
  • From 90 seconds to 90 minutes: Economic short-form challenges and the drive towards formats
  • The future of digital content studios: Introducing Gunpowder & Sky and the move toward premium digital entrainment & digital-first distribution

 Randel Bryan, Former Managing Director, Endemol Shine Beyond UK

 

12:10  Strategic positioning of TV broadcasters in the OTT environment

  • Perceived opportunities for success

Florence Le Borgne, Head of TV & Digital Content Business Unit, IDATE

 

12:20    Panel discussion: How ‘traditional’ content owners can win in the digital world

  • What impact do online premieres and exclusives have on digital brands, are they necessary to compete online, and how many can you have without devaluing broadcast TV?
  • Social media apps are becoming curators and distributors of quality video, often with young user bases – what does this mean for content owners?
  • What are the biggest challenges when trying to balance direct-to-consumer initiatives with existing Pay TV partnerships and free-to-air broadcast distribution?
  • How do you maximise your revenue potential in the growing SVOD market: Netflix-as-your-partner, owned-and-operated multi-genre SVOD, genre-specific SVOD…
  • Do content giants need their own MCNs to meet changing youth expectations; Do they have the resources to compete against ‘kid-in-bedroom’ as well as Netflix?
  • When does it make sense to take a broadcast channel online-only, and how many pure-digital brands or programme formats could make the leap to broadcast TV?
  • Should channel owners compete with SVOD services by releasing a blockbuster linear series at once, online, so it can be binge-viewed like a box-set?
  • Who are the pure-digital aggregators that impress or scare you: Pluto TV, YouTube Red, Facebook Live, NOW TV, Hulu, Amazon Channels, Snapchat, TVPlayer…

Moderator: William Cooper, Founder and Chief Executive, informitv
David Ball, Distribution & Business Development, BBC
Marco Frazier, SVP of Distribution and Business Development, UK & Western Europe, AMC Networks International
Kat Hebden, MD Shotglass Media and Head of Digital at FremantleMedia UK
Daniel Webster, VP of Customer Success for Media and Telecom, Kaltura
Jim Benz, VP Business Development, CSG International