This session will address how born-online media companies which were historically seen as challengers are becoming new aggregators or channels. It will also cover how traditional entertainment companies are fighting back and are preparing dramatic new distribution strategies and launching new services.
Session moderator: William Cooper, Founder and Chief Executive, informiv
11:00 Presentation: Understanding the Social TV phenomenon and its likely impact on television
- Gauging the rise of Social TV including Facebook Live, Facebook Video tab, Snapchat ‘Stories’ and ‘Discover’, Twitter live streaming…
- The reasons social media companies want to be in the television business, and their longer-term video ambitions
- Why traditional content owners like Turner, Viacom and Sky are taking Social TV seriously as a distribution platform
- What can a social media company really give a premium content owner in terms of reach and engagement, and does it cannibalize viewing elsewhere?
- Whether Social TV will ultimately compete with or complement ‘traditional’ efforts to curate and aggregate TV and sell advertising against it
Colin Dixon, Founder and Chief Analyst, nScreen Media
11:15 Bringing Digital-First Content to Pay TV platforms as a Curated, Linear Experience
- The growth of digital-first content, the brands who are creating it and the people who are watching it
- ZoneTV, making linear channels available as a curated experience via the Pay TV set-top box and EPG, with on-demand controls
- The content that complements traditional Pay TV: Copa90 football fan culture to fishing and photography from Bonnier Corp.
- How we help online brands monetize content that is ‘onboarded’ onto Pay TV, and our channel expansion plans
- The impact at Pay TV partners including AT&T, Comcast, Telus and Bell – can we broaden the appeal of traditional TV?
Jeffrey Weber, CEO, ZoneTV
11:35 Presentation: How Viacom is using Social TV to increase reach for programming and advertising
- Our deal to deliver MTV and Comedy Central original programming to young, mobile-centric consumers via Snapchat Discover
- The potential of social media apps as another form of digital distribution; What ‘social’ can give us that other platforms cannot
- Why we are investing in original content for Snapchat Discover and what we want to achieve with it
- The impact of making ‘tentpole’ events like the MTV Video Music Awards available to the world via Snapchat Live Stories
Joanna Wells, VP of Digital Content for MTV and Comedy Central, Viacom International Media Networks
11:55 Serving the expanding universe of premium video entertainment
- Our expansion from traditional TV like ‘MasterChef’ to premium content network brands like ICON and ‘Legends of Gaming’
- How born-online talent, fandom, special interests, new production economics and digital-first distribution has changed ‘TV’ forever
- Our evolving digital distribution strategy, from YouTube channels to our own standalone app, to Pluto TV, Roku, Facebook, Snapchat…
- How we monetize content, including with millennial-reach advertising and branded formats
- Why we are helping third-party content networks like Awesomeness TV to expand internationally with local channels and original content
- The ‘crossover’ content that is making the jump to TV, including beauty and lifestyle brand ICON, BEYONDcomedy and Awesomeness TV
Randel Bryan, Managing Director, Endemol Shine Beyond UK
12:15 Strategic positioning of TV broadcasters in the OTT environment
- Perceived opportunities for success
Florence Le Borgne, Head of TV & Digital Content Business Unit, IDATE
12:25 Panel discussion: How ‘traditional’ content owners can win in the digital world
- What impact do online premieres and exclusives have on digital brands, are they necessary to compete online, and how many can you have without devaluing broadcast TV?
- Social media apps are becoming curators and distributors of quality video, often with young user bases – what does this mean for content owners?
- What are the biggest challenges when trying to balance direct-to-consumer initiatives with existing Pay TV partnerships and free-to-air broadcast distribution?
- How do you maximise your revenue potential in the growing SVOD market: Netflix-as-your-partner, owned-and-operated multi-genre SVOD, genre-specific SVOD…
- Do content giants need their own MCNs to meet changing youth expectations; Do they have the resources to compete against ‘kid-in-bedroom’ as well as Netflix?
- When does it make sense to take a broadcast channel online-only, and how many pure-digital brands or programme formats could make the leap to broadcast TV?
- Should channel owners compete with SVOD services by releasing a blockbuster linear series at once, online, so it can be binge-viewed like a box-set?
- Who are the pure-digital aggregators that impress or scare you: Pluto TV, YouTube Red, Facebook Live, NOW TV, Hulu, Amazon Channels, Snapchat, TVPlayer…
David Ball, Distribution & Business Development, BBC
Marco Frazier, SVP of Distribution and Business Development, UK & Western Europe, AMC Networks International
Rhys Noelke, Senior Vice President Strategy, RTL Group