The plenary morning session will look at the future value of content aggregation and how aggregators remain relevant in the face of increasing popularity of apps and direct-to-consumer services. The role of online aggregators will also be covered including some case studies about pay-lite/skinny bundles from traditional Pay TV operators and the Pay TV on-boarded – OTT marketplace model.
Session moderator: Richard Broughton, Partner, Ampere Analysis
9:00 Turning build-your-own online ‘next-generation TV bundles’ into a Pay TV opportunity
- The trend towards consumer self-bundling of multiple SVOD subscriptions, and how it is affecting traditional Pay TV
- The rationale for a ‘marketplace’ of onboarded OTT services and why this should be a priority for Pay TV operators
- Evidence that consumers want their online viewing aggregated, and the potential for discounted bundles as an incentive.
Richard Broughton, Partner, Ampere Analysis
9:10 What a premium content aggregator looks like in the 21st century
- A more flexible approach to aggregation, serving different market segments with different technology platforms and brands
- The UK homes where NOW TV is the primary device connected to TVs, serving Pay Lite and free DTT via a common UI home page
- The power of the premium online aggregator to market content: A free day pass to watch The Open and a new £2.99 kids package
- Creating new consumer touchpoints like Sky Kids, a TV Everywhere app dedicated to children and their content
- New content to broaden the appeal of Pay TV including ladies sports, eSports, drone racing and youth brands like VICE and Machinima.
Marina Storti, Director of Strategy, NOW TV, Sky
9:30 The establishment and growth of an OTT giant in the Nordics
- Understanding the Nordics, one of the most mature video online markets
- A focus on original content: How Viaplay is taking on global challengers
- Taking a leadership XVOD position in the Nordics with an offering spanning live-sport, film, series, original content, kids-content and fast-growing and ‘cross-over’ genres like UFC
- Key success factors to grow the service from a start-up to become the leading Nordic Streaming Service
- Our decision to give Viaplay a life of its own as a home for exclusive, original content
- Original content successes, including premieres, from ‘Okkupert’ to’ Swedish Dicks’ and ‘Veni Vidi Vici’
- What consumers think about Viaplay as an online service provider and as an original content creator
Jonas Karlen, CEO, Viaplay
9:50 Panel: Who needs aggregators, what value do they provide, and which companies will perform this role?
- How many direct-to-consumer apps will anyone subscribe to and navigate; Is there a limit to ‘build-your-own’ next-generation TV bundling?
- What ongoing value can an aggregator (who offers content from multiple media companies under one roof) give to consumers and also to broadcasters who have direct-to-consumer offers?
- What is the impact when Pay TV operators ‘onboard’ OTT services onto their STB platforms; Where are the best partnership opportunities – popular SVOD, youth brands, new-to-TV genres…?
- Is there room for both traditional Pay TV and new-to-aggregation virtual operators to offer traditional channels in zero-contract online bouquets, and how can they differentiate their services?
- What impact could the Amazon Channels model have on the television industry, aggregating multiple online video services under a brand umbrella with single billing?
- Facebook Live and Twitter live streaming provide new distribution opportunities – do they also represent a new kind of platform that will compete with existing aggregators?
- What is the value of Google to broadcasters as an aggregator and digital distribution platform; In the absence of original content ambitions, is Google a natural ally or do advertising rivalries stand in the way?
Jonas Karlen, CEO, ViaPlay
Jeroen Ghijsen, CEO, Metrological
Stéphanie Röckmann, Director Content & Media, Proximus
Andy Thoms, Entertainment & Media-EMEA Strategic Relationships, Google