Apps Binge-viewing Broadcaster Transformation Content Discovery Content Mobility Content Strategies Future of TV Immersive TV Smart Home Targeting Millennials Virtual Reality

Keynote Session: Broadening the Appeal of Television


Wolfson Theatre May 18, 2017 9:15 am - 11:00 am

Bookmark and Share

Dmitry Kulakovskiy
David Purdy
James Dean
Kai-Christian Borchers
Nigel Walley

Session Moderator: Nigel Walley, CEO, Decipher Group

This session considers how the industry is addressing previously unmet demands for new kinds of content, and how that content will be brought to market. There is a strong focus on making television more appealing to teenagers and younger adults.

 

The everyday is infused with technology – look around, embrace the opportunity

  • The grassroots revolution is underway. How do the young live and interact with the world? What can we learn, and not be left behind?
  • Throw away your pre-conceptions of AI, VR, UEX, the cloud, multiscreen and even TV – we need a new lexicon
  • What does TV 4.0 look like, how can we adapt and prosper, and go further to be pioneers?

Kai-Christian Borchers, Founder & Managing Director, 3 Screen Solutions

 

Twitter’s role as a new content distribution platform

Scott Eblen, Director of Product – Twitter Live Video

 

If you are behind the eSports curve, now is the time to catch up

  • Professional leagues, standout tournaments, huge prize money, anti-doping, worldwide betting, AEG as a partner: eSports is a serious business
  • The figures that show that eSports is bigger than ice hockey, growing fast and one of the most watched sports among younger audiences
  • How ESL leads the eSports market thanks to tournaments like Intel Extreme Masters and the highest studio and OB production standards
  • Our online distribution and the cross-over to television including esportsTV on Viasat, German free-to-air with SPORT1 and a CANAL+ satellite partnership
  • Who is watching, how long do they engage, what will they pay for their passion, and what brands and sponsors want to impress our audiences?

James Dean, Managing Director, ESL Turtle Entertainment

 

The Vice outlook on life and why it is good for Pay TV

  • How a growing number of 16-34s found that their content needs were not met by ‘traditional’ media
  • The Vice outlook on life and the world, and how we built a print, online video, and then TV brand – Viceland – around it
  • Enders Analysis says ‘Black Market’ and ‘Gaycation’ are unlike anything on the UK linear schedule, so what need do we fulfil in a crowded TV marketplace?
  • Turning Vice into a leading cross-over brand thanks to ‘Vice News Tonight’ with HBO, a TV news partnership with the Guardian, and the Viceland broadcast channel
  • How Viceland provides another reason for teenagers and younger adults to subscribe to Pay TV worldwide

David Purdy, Chief International Growth Officer, Vice Media

 

Broadening the appeal of TV, especially for youth audiences

  • What content is missing from broadcast TV that would boost viewing among teens, young adults or minority interest groups?
  • Are broadcaster apps and Pay Lite brands the best place (and a rare opportunity) to increase programme and channel diversity?
  • Should mainstream programmes harness YouTube talent; Would their passionate fans follow them to ‘traditional’ TV?
  • How much can a Pay TV operator gain by onboarding digital-only channels, and how long should their ‘long tail’ be?
  • Can free-to-air TV maintain its broad audiences if more sport goes behind pay walls and SVOD giants focus on original drama?
  • How do you judge the success of digital-first and mobile-first initiatives; How much do they broaden appeal, especially with youth?
  • Does paid television need to be more affordable, and what can the industry do to reach more wallets in more homes?
  • What youth-focused video brands do you admire, which ones will be household names in five years, where will people watch them?

Dmitry Kulakovskiy, CMO, JSC MGTS
Kai-Christian Borchers, Founder & Managing Director, 3 Screen Solutions
Scott Eblen, Director of Product – Twitter Live Video