TV Pathfinders 2017 – The New World Order
An exclusive invite-only event on May 16th at the Bulgari, Knightsbridge
TV Pathfinders 2017 is about finding your place in the new world order, a world where social media apps want to be television curators, Netflix wants to be the new HBO (or bigger), where you can subsidize a premium content business by selling carpet cleaners and kids in their bedrooms threaten broadcaster advertising revenues. It is an environment where the right ‘attitude’ can build you a millennial TV brand and where just about everyone wants to be a television maker or distributor.
Technology convergence has happened and we are finally starting to see the full commercial and creative implications. At this invitation-only event we explore the strategies that will help platform operators and channel owners traverse the new landscape. Among other things, you will hear media thought-leaders debating:
- Whether the trend towards multiple-SVOD subscriptions is a precursor to a wave of re-aggregation
- What happens when Alexa starts recommending TV programmes and offering to tune our television
- Whether broadcast groups should embark on a new phase of channel expansion for the streaming age
- How channel owners can compete with Netflix and Amazon for blockbuster commissions
Join us for a strategy deep-dive in the relaxed surroundings of London’s Bulgari Hotel, with all discussions covered by the Chatham House Rule.
1:45 – 2:10 – Arrival, Teas and coffee
2:15 Chairman’s Introduction
2:20 Insight: Where Netflix and Amazon are going next
- Netflix wants to become a new HBO and is getting close, but what then?
- How Amazon’s platform strategy could evolve and what it means for ‘traditional’ channels and aggregators
- Analysing the new economics: content subsidized by iPhone chargers, and ‘made-for-global’ sales model
2:30 Insight: Making sense of YouTube TV
- Google has modest original content ambitions, so is it a natural distribution ally for channels online?
- What we know about the business model, advertising possibilities and medium-term ambitions for YouTube TV
- What YouTube TV gives the industry, including unique selling points for consumers or channel partners
2:40 Panel: The threats to a 21st century aggregator and how you overcome them
- What threat do YouTube TV, Amazon Channels and Snapchat Discover pose to Pay TV operators and their position as the alpha-aggregator?
- Is the trend towards multiple-SVOD subscriptions a threat to aggregators, or the precursor to a wave of re-aggregation – and who will the ‘re-aggregators’ be?
- Does Pay TV need to broaden its appeal; What online, youth-first brands are suitable for ‘onboarding’; What value would eSports, VICE and drone racing add?
- So you onboarded Netflix – how will you ensure people keep watching the weaker channels in your bouquet, especially those dependent on repeats?
- What are the UEX innovations that will encourage everyone to watch more Pay TV content
- Amazon can subsidize content by selling carpet cleaners and BT can part-fund it with broadband, but how do you compete if you have to sell TV at its real cost?
- What happens when Alexa recommends TV programmes and offers to tune our television – is Pay TV ready for the rise of the robots?
- Are Pay Lite services being too conservative with their content choices – why not use them to experiment more with edgy brands or longer-tail content?
Gert Marien, Incubation Manager – TV, Advertising & Telco Cloud, Proximus
Nick Herm, Director of Strategy, Sky
3:30 Break: Networking and drinks
4:00 Insight: The threats to channel owners from next-gen content discovery and UI personalization
- Assessing the impact for ‘traditional’ media when Alexa starts recommending TV and offering to change channels.
- Should content owners fight or welcome the machine-curated ‘personal channel’ that cherry-picks their content?
- The role for channel brands in a world with more on-demand, SVOD and universal search.
Nigel Walley, CEO, Decipher Group
4:20 Insight: The likely impact of Social TV on ‘traditional’ media
- Understanding the social media audience: who they are, the likely viewing context and the kind of content they want inside a social media app
- How the distribution deals work: do you get paid for carriage, who sells and serves the advertising, what are the revenue shares, who sees the data?
- How we think broadcasters should use curated social TV destinations like Snapchat Discover, and how they can exploit real-time streaming like Facebook Live
Colin Dixon, Founder & Chief Analyst, nScreen Media
4:40 Panel: How channel owners protect their brands and audiences in a fast-changing distribution landscape
- What is the future of channel brands in a world of SVOD, universal search and efforts to deliver machine-curated personalized channel schedules?
- Broadcast groups launched new channels during digital switchover; should they diversify again for the streaming age with youth and special-interest brands, starting inside their apps?
- Terrestrial TV lost sports, music, movies and cartoons to Pay TV and Netflix is targeting drama, reality, talk shows and comedy – how do smaller mainstream channels survive?
- Can Netflix and Amazon sustain their content spend; How can broadcasters compete for blockbuster commissions; How do channels maintain dominance in local productions?
- Should broadcasters compete in the ‘kid-in-bedroom’ market; Do they have the necessary skills in-house for the low-budget productions needed; Should they acquire MCNs?
- Do people have a different entertainment mindset when they are inside social media; Will off-the-shelf content work for social TV or is this a place to test formats and boundaries?
- Lower production costs and streaming will mean more live sports, with entire tournaments brought to the viewing public – who will deliver and aggregate them?
Charles Balchin, Head of Programmes, IMG Productions