Connected TV World Summit 2017 is about the business models, ecosystem relationships, services and technology that will define the next decade of TV, and how media companies can triumph in the new world order that is emerging out post-convergence disruption.
We are focused on how video distribution is changing, the ongoing value of aggregation (and who the future aggregators will be), how content will be funded at a macro-level (including whether ad-funded television is viable, long-term), how services can be better monetized at a micro-level, who will produce the must-view content of tomorrow, how video storytelling could be revolutionized, and how costs and agility can be improved at every level of the value chain.
Connected TV World Summit is the No.1 thought-leadership event for the future of TV. You will hear from the people who are pioneering new strategies and partnerships and exploiting new market opportunities This international event brings together platform operators (Pay TV and free-to-air), broadcasters, channel/content owners and online service providers. After two days of debate and networking, you will leave with meaningful insights that will help to inform your own plans.
Our conference themes for 2017 include:
Rethinking platform and channel owner relationships online; Direct-to-consumer strategies (from sports leagues to broadcasters, including ‘digital-first’); Emerging distribution platforms like Twitter live streaming and their value to content owners.
Pay TV diversification
Addressing high, low and mid-ARPU market segments (including through Pay Lite); Bringing more millennial content to traditional platforms to broaden appeal: Content packaging and pricing innovations; Receive/display devices that support lower-cost Pay TV.
Data analytics as a way to improve content discovery; Data insights that improve marketing and business decisions; Data-driven advertising; Data compliance and privacy protection.
The future of advertising
Exploring the viability of ad-funded content production and distribution; The datatech and ad-tech that can transform television advertising (on broadcast and online); How the free-to-air market can compete with Pay TV innovation.
New kinds of storytelling
The potential for virtual reality, artificial intelligence and 360 degree views for TV storytelling and advertising creative;Taking immersive TV (UHD, HDR, etc.) to the mass-market; Multiscreen storytelling using multiple camera views and live synchronization.
The value of aggregation.
The value of content aggregation and how aggregators remain relevant in the face of more apps and direct-to-consumer services; The Pay TV onboarded-OTT marketplace model; The role for online aggregators (including Pay Lite/Skinny Bundles from traditional Pay TV operators).
OTT service strategies
Future funding of popular OTT apps and the role of advertising versus subscription; Pay TV onboarding partnerships; What the growth in ‘originals’ means to all stakeholders and where it leads OTT providers.
New content horizons
Emerging content opportunities including eSports; Searching for the rights bargains that can be nurtured and grown.
Customer premise equipment.
The growing importance of shared/open source STB innovation including Android TV and RDK; Other ways to drive cost out of receive/display equipment used for ‘traditional’ TV services; Supporting the Smart Gigabit home (e.g. premium Wi-Fi and IoT gateways).
Watch more, spend more
Strategies for getting consumers more engaged with content (including bingeviewing); Ways to monetize viewing beyond advertising and monthly subscriptions (including pay per view and download-to-own).
The User Experience
The next big challenges including: How to bring viewers home to ‘traditional’ content after using onboarded apps; Segmenting the UI/UEX according to demographics and behaviour (the end of one-size-fits-all); More personalization within a shared viewing environment.
Driving out cost, increasing agility
Changing the operations environment to improve business prospects including unified workflows and headends, headend virtualization and orchestration, CPE virtualization, SDI-to-IP migration, television-as-a-service.
Creating a single TV service out of many
The journey from multiscreen TV to TV: Same content and same windows on all screens, consistent and unified UEX, broadcast-grade streaming, rationalizing the backend for all networks.
The future of sports media
How the market for televised live sport is changing and the implications for key stakeholders as the cost of rights increase, competition for content increases and sports organisations introduce direct-to-consumer offers.