4k/UHD Broadcaster Transformation Future of TV Immersive TV Pay-TV Transformation Targeting Millennials


Bulgari Hotel May 16, 2017 2:00 pm - 6:00 pm

Bookmark and Share

We will once again host our executive invite-only TV Pathfinders in the afternoon of May 16th at a top location in London. Please find below session details and speakers from last year’s event.

2030 Vision

Ten years from now television will enter its second century. What started as flickering images on an experimental screen – first publicly demonstrated just a mile away from our venue in 1926 – evolved to become the most powerful mass communications medium ever known.

Today, television has never been more realistic, thanks to advances in picture and sound which are about to take a further technological leap. Television has never been more convenient, thanks to new devices with smart new functionality, and new distribution channels. And quality television programming has never been more abundant.

Some say this is TV’s golden age, with several TV dramas attracting Hollywood budgets, and Hollywood talent. TV might be 90, but it is still in rude health.

Other observers, and a handful of new entrants, see a less rosy picture. One in which the business models and revenues that have sustained much of TV’s evolution – advertising, subscriptions and licence fees – are coming under pressure. One in which the ways we watch television and discover programmes is giving way to radically different consumer behaviours and expectations. One in which TV as we know it is already in decline, and – as one notable new player has forecast with absolute certainty – will cease to exist by 2030.

Which long-term view will prevail? Join us as we explore a 2030 vision for the future of television by asking two fundamental questions:

  • Has ‘Traditional TV’* reached its peak, or is there room for further growth?
  • How does ‘Traditional TV’ maintain its lead?


*Our definition of ‘Traditional TV’ includes broadcast TV; pay-TV; linear and non-linear TV delivered via terrestrial, satellite or cable networks. It does NOT include OTT, app-delivered content and other web-only services.


14:00 – Arrive, Coffee, Teas, Networking

14:30 – Introduction from the Chair
Jay Chinnadorai, Founder & Managing Director, Sumtotal

14:40  – Analyst Insight ahead of Debate 1
Richard Broughton, Research Director, Ampere Analysis

14:50 – Debate 1: Has ‘Traditional TV’ reached its peak, or is there room for further growth? 

  • Is traditional TV viewing in long-term decline, or just not being fully/correctly measured?
  • With all the talk of cord-cutting, cord-shaving, cord ‘nevers’ – how is pay-TV faring?
  • What is the future of the big pay-TV bundle in mature pay-TV markets?
  • Which competitive threats should pay-TV operators take most seriously?
  • Will ‘Internet TV’ fully replace linear broadcast TV? Or will Apps replace television channels?
  • Will every broadcaster and content producer ultimately be an SVOD app?
  • How is TV advertising faring amid declining traditional TV audiences?
  • What can the new entrants offer advertisers that incumbents cannot?
  • How is the relationship between social networks and broadcasters changing?
  • What is your 2030 vision for Traditional Television? Will it still be there?

Chair: Jay Chinnadorai, Founder & Managing Director, Sumtotal
Jette Nygaard-Andersen, EVP & CEO Central European Operations; CEO Broadcasting Product and Technology, MTG

Pierre-François Dubois, Directeur Marketing Products, Orange
Nick Callaghan, Agency Partner, Facebook
David Benson, Director Media Sales & Strategy EMEA, Google
Jamie Hindhaugh, COO, BT Sport & BT TV

15.50 – Break & Networking

16: 20 – Analyst Insight ahead of Debate 2
Richard Broughton, Research Director, Ampere Analysis

16.30 – Debate 2: How does ‘Traditional TV’ maintain its lead?

  • How are broadcasters responding to the opportunities of internet distribution?
  • Which online broadcast and VOD service/ business models show most promise?
  • What can broadcast and pay-TV learn from the new entrants?
  • What is the role of personalisation? Do viewers want more (or less) personalised services?
  • What can pay-TV do to keep premium channels within its walled garden?
  • How is Traditional TV faring in the innovation battle versus the hi-techs and telcos?
  • Which innovations need to be in the broadcast and pay-TV roadmap?
  • What is your 2030 vision for the future of television?

Chair: Jay Chinnadorai, Founder & Managing Director, Sumtotal
Nick Herm, Director of Strategy, Sky

Katherine Wen, Director of Pay Platforms, Interim Channel Director, ITV
Markus Frerker, Chief Officer Group Content, ProSiebenSat.1 Media AG
Stéphanie Röckmann, Director Content & Media, Proximus

17:30 Champagne Reception, Networking and Dinner

Please note this event is invitation only.

We encourage speakers and attendees to talk freely: there are no reporters present, and the event is held under the Chatham House Rule, which states that:

Participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.


Mondrian Hotel
Cinema Room
20 Upper Ground
London SE1 9PD
United Kingdom

This private event is supported and co-hosted by:


Photos of the exclusive venue at the Mondrian Hotel, London


Conference part will take place in the “Cinema Room”