Connected TV World Summit
An Industry Transforms Itself
Traditional media companies have been on a decade-long transformation, making themselves Internet-friendly, screen-agnostic and comfortable with linear or on-demand viewing patterns. It was all about meeting new consumer demands, staying relevant, countering OTT competition and exploiting new business opportunities. Now platform operators, broadcasters and content owners must finish what they started.
They need to get their heads into the youth video subculture that is spilling into the mainstream and get more online video into already hybrid broadcast/IP services. They need to get more box-sets on their ‘shelves’, make themselves and their content more accessible to lower-ARPU users and make more content available everywhere with less buffering. Whereas channel owners and platform operators used to accommodate different viewing tastes, now they must accommodate different lifestyles and attitudes, too.
You cannot forget the ‘seniors’ with a day-long appetite for linear schedules. You cannot ignore the potential to quicken the pulse with more life-like and immersive video, and even virtual reality. Most of all, you cannot dismiss the determination of youngsters to inhabit their own pop culture which now extends beyond music and fashion to video, where they have their own stars brought to them by YouTube channels.
Diversity is the name of the game. What we are witnessing is the continued extension of choice that began in earnest with the arrival of multichannel Pay TV. Thanks to Internet technology there is even more niche content, more places to find the same content, more pricing and packaging options, more places to watch. Media companies need to encompass more of this increasingly diverse ecosystem within their own walls, which may mean having new brands and different ‘faces’ for different market segments.
For the challenger media companies – the online SVOD providers and MCNs for example – there is also a need to ‘finish the job’. Their determination to gatecrash the television and video market sparked a revolution. They have exploited the economies of the cloud to reach niche audiences and then grow their services to mainstream and even global status. As young audiences grow up with them, and as hard-up consumers look for quality video at lower prices, they can become part of the ‘establishment’.
These companies have their own opportunities to diversify their appeal and their business models, not least through original productions. Many are looking to partner as well as to compete.
Connected TV World Summit 2016 is about television and video entertainment companies finishing what they started – growing their businesses or ensuring their survival thanks to broad appeal. We are interested in how to exploit increasing market segmentation and how to overcome audience fragmentation. We will explore how to create more seamless journeys between youth subculture and adult mainstream, between free, low-ARPU and high-ARPU, between broadcast and IP and between screens.
Join us in London, March 16-17, to finish the job.
EVP & CEO, Central European Operations; CEO Broadcasting Product & Technology, MTG
3SS is your passionate and visionary development partner to bring video on any screen. Ambitious, success driven clients in Europe and the USA rely on us for conception, development, integration and maintenance of individual IPTV & VOD software solutions. Always top quality, in time and within budget.3 Screen Solutions
Anvato powers TV Everywhere for leading brands including NBCUniversal, Univision, FOX Sports, Hearst Television, LIN Media, E.W. Scripps, and Gray Television. Anvato is headquartered in Mountain View, CA.Anvato
Verimatrix specializes in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe. Visit website for more information:Verimatrix
Our vision is to provide transformative and monetizable personalized video experiences in the home and everywhere, any time on any device through innovative software. See website for more details:SeaChange International
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